Nice new article from Hockerts about the “business case for sustainability”. When he asked 12 managers why their organisation engaged with sustainability, competitive advantage was the only thing they talked about.
“the data suggests that the business case for corporate sustainability has so far permeated the consciousness of respondents that the respondents would not admit to any other motivation for addressing corporate sustainability” (Hockerts, 2014:110).
The article also draws up some nice “mental models” of how managers approach sustainability. It looks like the higher the “perceived sustainability performance” of the company, the more complex the model. and the more it is focused on opportunity rather than risk.