The New Bottom Line

The Guardian’s excellent Sustainable Business site recently started a new series which it’s calling the “New Bottom Line”, with the tag line “the business case for investing in social and environmental change”.

Most of the articles are the usual positive business case rhetoric, but there’s also this interesting piece on Best Buy’s recycling scheme, which shows that the business case isn’t always straightforward. The company started encouraging customers to recycle their old electronic goods with them – for free – in 2009, but has found that the project is not financially sustainable in the long-term. So now it is charging customers $25 for each TV and computer monitor they bring in, with all other goods remaining free. The mechanics of the story and how the company dealt with the problems it encountered are detailed in the article here:

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